Chief Marketing OfficerChief Marketing Officer

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areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Integration
  • Growth strategy
  • M&A transaction support
education
  • MBA, Rotterdam School of Management, Erasmus University
  • BS, engineering, Technical University of Denmark
  • MBA, Rotterdam School of Management, Erasmus University

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

publications

  • Business Ready 2024

    Between 2004 and 2020, the World Bank produced the excellent Doing Business reports—an annual survey of the ease of doing business in more than 100 countries.  Doing Business generated lots of media buzz, but the series was stopped due to concerns about its methodologies and the fact that many countries were gaming the project’s metrics to perform better on various rankings.

    As a result, the World Bank team went back to the lab and have now begun releasing the next generation of these assessments:  Business Ready. The first report release is very promising and worth the wait.  Business Ready 2024 assesses fifty economies, not yet including the US or members of the Organization for Economic Cooperation and Development (OECD), using 2,000 different data points in areas like openness to trade and investment, legal frameworks, public services, and many more.  For data geeks, the report includes extensive details on methodologies and even contains a “reproducibility package” to further test the data and assumptions.

    The first releases are heavily focused on data and methodology, but some key findings do stand out.  When looking at business regulations, only 2/3 of assessed countries can be deemed “business ready,” and public service gaps are a major challenge in half of them.  Follow-on reports will be arriving in 2025 and 2026.  Watch this space for more details!

    November 22, 2024
  • Happy Global Entrepreneurship Week

    Yes, it’s that time of year again. Global Entrepreneurship Week 2024 is here. This is an exciting time with thousands of events underway in more than 100 countries around the world. Check out what’s happening in your community at the Global Entrepreneurship Week site. Exciting events and programs will be underway around the globe from November 18-24. We’ll have further cause for celebration in June 2025 when the Global Entrepreneurship Congress will be held in the US for the first time. Come join us in Indianapolis from June 2-5, 2025.

    November 18, 2024

contact details

+1 628 123 4000
131 Bain Street
New York, Pennsylvania 01234, United States

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Donald Simpson
Chairman, Bluewater Corp

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