Chief Marketing OfficerChief Marketing Officer

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areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Integration
  • Growth strategy
  • M&A transaction support
education
  • MBA, Rotterdam School of Management, Erasmus University
  • BS, engineering, Technical University of Denmark
  • MBA, Rotterdam School of Management, Erasmus University

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

publications

  • What’s Driving the US Economy? A County-Level View

    If you’re looking for a good single source on what’s happening on the ground with the US economy, I can highly recommend the National Association of Counties’ new report, County Economies 2024: Under the Hood of National Economic Trends.  This excellent research report offers a bottom-up look at what’s happening in America’s counties, with a focus on key challenges (e.g. housing, childcare), and primary drivers of economic growth and decline. Easy access to transportation and trade routes and a lower cost of living are the primary factors driving county economic growth, while housing and health care costs are key drivers of economic stagnation.  If you want to understand what’s happening “under the hood” in local economies across America, this is a good place to start.

    February 21, 2024
  • Rethinking Federal Small Business Programs

    Earlier today, the Urban Institute hosted an excellent workshop tied to the release of its new report, Federal Small Business Supports, a deep dive into what’s working, and what’s not working, at the US Small Business Administration and other federal agencies supporting small business and entrepreneurship.  This 180-page report assesses how the Federal government is doing in terms of supporting America’s small business owners, and the grades are mixed at best.

    The study looks at the full mix of current Federal programs, including small business lending, procurement assistance, technical assistance provided by Small Business Development Centers and others, as well as tax and regulatory initiatives.  The authors note that SBA and other agencies provide a critical lifeline to small businesses, but that they also have the capability to do much more.  Federal programs are too risk averse, too complex, and not easy to access. As a result, many worthy projects and businesses, especially those owned by women and minority entrepreneurs,  fall through the cracks, failing to access the funds and support that they need—and deserve!  The report concludes with a series of sensible and achievable (even in our current political environment) recommendations for program reform and revitalization.  While the list of ideas is too long to summarize in detail, key themes include:  embracing more risk in lending and support programs, increasing the level of funding for key programs, and streamlining access to lending, equity, and technical assistance support.

    February 13, 2024

contact details

+1 628 123 4000
131 Bain Street
New York, Pennsylvania 01234, United States

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Donald Simpson
Chairman, Bluewater Corp

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