Chief Marketing OfficerChief Marketing Officer

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areas of expertise
  • Business transformation
  • Restructuring and turnaround
  • Integration
  • Growth strategy
  • M&A transaction support
education
  • MBA, Rotterdam School of Management, Erasmus University
  • BS, engineering, Technical University of Denmark
  • MBA, Rotterdam School of Management, Erasmus University

With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.

Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.

publications

  • Staying or Going: Making Home in the American Rust Belt

    Many Americans, myself included, have had to make a tough decision to remain in their economically-challenged hometowns or move to new locations for better job and career options.  Uninformed observers often think:  “just pick up and go, it’s no big deal.”  Yet, the reality is much tougher.  Deciding whether to stay or to go is a big and often life-changing decision.

    We have lots of stories and reports on what happens when people do “pick up and go.”  Government data regularly track migration patterns, and endless books, movies, and shows talk about folks moving to the big city.  But, what about those how opt to stay?  That’s the focus of a fascinating new book that I can highly recommend:  Who We Are is Where We Are:  Making Home in the American Rust Belt by Amanda McMillan Lequieu. 

    McMillian Lequieu is “Rust Belt” transplant herself, so she brings a thoughtful perspective to her ethnographic studies of residents in two communities:  Southside Chicago (a former steel area) and Iron County, WI, a former center for iron mining. This is a nuanced portrait that emphasizes how our definitions of home affect our decisions to stay or go.  If you’re looking to understand the many benefits and challenges facing those who opt to stay, this is a good place to start.

    October 11, 2024
  • Our Looming Property Insurance Crisis

    Over the past few years, I’ve worked on a number of projects in coastal areas, including extensive work in Louisiana. If you talk to Louisianans or Californians affected by fires, or anyone living in coastal areas, you quickly hear about the skyrocketing costs of property insurance.  A new Wharton School study looks at the scale of these increases.  Between 2020 and 2023, the researchers estimate that household property insurance costs rose around 37%, adding about $500 to the average annual bill. These costs increased even faster in climate change affected areas like Florida (up 90%) and Texas (up 50%).

    These big increases are largely attributed to higher reinsurance costs, but this is surely not a one-time price jump. While the article is not focused on economic development impacts, rising insurance costs do need to become a part of each community’s development debates.  If costs continue to rise, many now-booming areas may see an outflow of residents or face challenges in attracting and retaining new talent.  At the same time, rising insurance costs create major state budget pressures as many states manage insurers of last resort, such as the Florida Insurance Guaranty Association.  At present, the problems seem manageable.   However, the long-term implications could be threatening.  Keep this one on your radar!!

    September 25, 2024

contact details

+1 628 123 4000
131 Bain Street
New York, Pennsylvania 01234, United States

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Donald Simpson
Chairman, Bluewater Corp

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